How to present your stand in a successful way
The stand must be the space in which the company presents itself to its clients and to its
competition, so it must faithfully reflect its philosophy and corporate image, constituting at the
same time a pleasant and attractive environment.
It is important that the stand is striking for the public from the outside and attractive from the inside. To do this, it is advisable to place the logo and brand of the company in a high and visible area and that the predominant colors correspond to those of its corporate image.
It is important that the decoration of the stand maintains a relationship with the product or service
marketed and that this is reflected from the materials and objects present in it and, even, in its own
decoration and structure.
However, only the presence of the stand is not considered as a key point to attract potential
customers, this stand must go in accordance with an excellent presentation of the same and the
products and services that we are promoting in it.
To make an excellent presentation we require a previous investigation and careful planning, which
will ensure a great performance at your next fair or event.
Likewise, stand visibility is considered of great importance, which is essential when visitors discover
your stand, so the location is very important. Most commercial fairs offer privileged locations for an
In addition to having an attractive design and adequate visibility, your stand must be accessible. The
smiles of the professionals of your stand are important, apart from having a staff willing to serve
visitors, give yourself the opportunity to have a host on the stand capable of answering both simple
questions and direct buyers.
Also be sure to highlight your special offers so that buyers know what they need to shop at the fair
to receive a discount or special offer. This exclusive advantage must be exposed and be very clear.
Finally you can make special promotions and the prize draws will attract people to your stand. Also
consider the option of offering food and drinks, as visitors approach just for lunch, you can take the
opportunity to capture them and offer your products and services.
Finally, there is a wide range of strategies to present your stand fabulously to obtain new potential
customers and increase your sales, remember that a stand is not an expense, is a large-scale
investment in marketing to increase your niche market and empower your business.